New here? These are the pieces that explain how we think about the production side of a channel.
On ideas
Ideas don't die from lack of inspiration. They die from lack of a place to live. Start with the argument for treating your backlog as infrastructure rather than a scratch file.
On packaging
Titles and thumbnails are the only part of a video most people ever see. We separate two jobs that get conflated: matching search demand, and resonating with a specific viewer.
On measurement
A retention graph tells you where attention broke, never why. The read is the work.