For creators serious about YouTube. What to make, how to earn the click, why viewers leave, and how to cut the busywork between idea and upload.
You've probably heard that only the first 150 characters of your YouTube description show before "...more." We tested it on desktop and mobile, and the real number ranged from zero to about 521. Here's what's really going on, and how to write for it.
YouTube descriptions support bold, italics, strikethrough, lists, and even headings. The catch: it's not a standard format, and you can't see any of it until you publish. Here's how to use the formatting features most creators don't know exist.
A good YouTube description isn't one-size-fits-all. Learn what to include, what belongs before “Show more,” how to format your description, and how to structure it based on your video goal.